Serving High Net Worth Investors and Family Office Professionals.

Your Financial DNA Profile: Get Log-in Here

The questionnaire is intended for high net worth individuals ($10M - $1B+) to gauge their attitude towards financial decisions and risk.

When under pressure, a person’s natural instincts take over. This is what we call the natural "hard-wired” behaviour.This behaviour is fixed into a person’s make up from the age of 3 years old and is the core of their "DNA”. Whilst a person’s overall personality may evolve as they go through life, there will be certain core behavioural traits which based on our extensive research do not change. These behaviours are often more clearly demonstrated when the person is under stress. In fact, when a person is under stress these natural instincts instantaneously take over and for many they have little control over it. It just happens. This is why they often see a high degree of emotional decision-making which is not rational. For those who are highly aware of themselves, are financially educated and experienced, have a sound relationship with money, and further have developed a high level of emotional intelligence this will be less so. However,even then there will still be the natural drive to behave a certain

What has been seen from extensive research and experience over the past 8 years is that a person’s inherent life motivations based on their natural behaviour will have a large bearing on the financial decisions they make. That is whether a person spends or saves, how goals are set,lifestyle needs, risk tolerance and other investment behaviours. In many ways, a person’s life and financial choices are highly intertwined. So under stress, these instinctive decision making patterns will emerge more clearly.

Example of DNA Behaviour

The pie chart (above) shows the 10 DNA Natural Behaviour Styles in relation to one another. Your DNA Natural Behaviour Style is highlighted in the graph. This will help you to see your natural behaviour similarities and differences to other styles more clearly.For example: Engagers are comfortable connecting with people in a broad array of situations and being able to use their natural enthusiasm to promote.They build their life and career around who they know and being outgoing. They approach situations enthusiastically, especially when they are passionate about the outcomes, and enjoy new opportunities and starting (rather than finishing) new projects and goals.

Based on this example's factor scores, your 2 strongest behavioural factors would be:

Spontaneous - Free-flowing, high level approach, instinctive
Outgoing - Enjoys new ideas, expresses view, uses a networking approach

Closing the Behaviour Performance Gap

Closing the Behaviour Performance Gap requires recognition that the firm’s clients, advisors and employees all have unique behaviours and preferences. These behavioural differences trigger different requirements for customized life long client experiences which need to be delivered with higher levels of emotional engagement and improved service execution. This is not only about understanding the client’s risk tolerance but all dimensions of advisory team and client behaviour which impacts what they say, what they do, how they do it, and the life and financial decisions they make. In the new behavioural economy, our belief is that behaviour drives financial planning performance.